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  • Writer's pictureTanya Ellis

The Benefits of Blogging for Small Online Shops

If you are an e-commerce business owner then you'll know just how important is it to attract new and returning customers to your online shop...


While there are plenty of ways to promote your business, believe it or not, blogging regularly is one of the best ways to get not just engagement but to also build growth and traffic to your shop organically! However, not all e-commerce businesses HAVE a blog that they post on regularly; therefore missing out on a lot of potential sales.


That's why in today's blog, we will be exploring why blogging is so important for small e-commerce businesses as well as offer tips for effective blogging and discussing how to overcome some of the challenges you may face along the way...

"Why is blogging Important for Small E-Commerce Businesses?"

Blogging can help e-commerce businesses in a variety of ways, no matter the size of the business; it's all about the quality of content your produce and how frequently you keep your audience engaged. This is a practice that can be implemented by an e-coms business of ANY size and is highly advised! A small business might need regular content to help them get established within its industry and market whereas a longer-standing business might use a blog for retaining its customer's attention for repeat business.


The reasons behind publishing regular blog content may differ from business to business but the overall objective and outcome are similar; to increase growth and engagement = more potential sales!


Regularly publishing valuable content can:


- Increase engagement with potential customers

- Keep them interested in your products

- Lead to more sales

- Increase traffic to your online shop organically

- Build trust with potential customers

- Establish your business as an authority in your industry


But HOW can you ensure that your blog is capable of doing all of that in terms of growth and customer engagement?


Creating high-quality blog content will require extensive time and effort, but the payoff can be huge! Many business owners do find it a task that they willingly hand over to someone like me, a freelance copywriter, who is capable of writing content that hits all of your objectives:


✓ Establish your business/ brand

✓ Create your own, unique content hub for customers (new and returning)

✓ Continuously improve engagement and insight to help boost sales

✓ Increase the traffic to your website, organically

++ Many more objectives you might have for your business in terms of growth and exposure!

You now know the why, so here are some tips on how to make an effective blog...


Tips for Effective Blogging:


Always Provide value to your audience: Your blog should be about more than just promoting your products. Focus on providing information, solving problems, and answering questions that your target audience may have.


Consider using visuals: Incorporating visuals such as images, infographics, or videos can make your blog content more engaging and shareable.


Regularly promote your blog posts: Share your blog posts on social media, through email newsletters, and on your website to increase their visibility.


Remember to be consistent: Set a blogging schedule and stick to it. Consistency is key to building an engaged audience.


Make sure you create different types of content: Mix things up by creating different types of content, such as tutorials, customer stories, or product reviews.


It's important to remember that effective blogging is not necessarily easy and takes more time and effort than it may first appear. Blogging, which is intended to increase traffic and therefore sales (overtime), requires extensive SEO, regular posting and constant self-promotion. It's not a simple or quick process; it takes time and effort!


Even though there can be many challenges that come up when trying to blog regularly and with purpose, there are strategies that you can implement to help you overcome these challenges:


Overcoming Challenges:


Outsource content creation by hiring a freelancer that knows how to analyse popular trends, understands SEO and can produce regular blog content to help you boost engagement and traffic to your online shop!


Repurpose existing content if you have any such as customer reviews or social media posts; they can be turned into blog posts if done so with a clear vision, purpose and outcome.


Have a plan and consider content templates as this can help you ensure you are keeping a track of your content as well as streamline your process. Plus, templates can help you retain an engaging format which can encourage readers to bookmark your blog and subscribe to your mailing list!

"Blogging regularly can be a game-changer, especially for small e-commerce businesses looking to increase engagement, traffic, and sales"

If you are capable of providing value to your audience, using visuals, promoting your blog posts, being consistent, and creating different types of content, you can build a loyal following and establish your business as an authority in your industry!


So, what are you waiting for?


Start blogging yourself if you have time or I'd highly recommend you hire a freelance copywriter who can help you turn all of your content visions into reality! A strong blog really can change the game for e-comms businesses. Connect with me if you'd like to find out how!


Happy Blogging,

Tanya Ellis


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