top of page
  • Writer's pictureTanya Ellis

How to Price Your Copywriting Services as a Freelancer: Tips and Strategies

As a freelancer, it can be challenging to determine the right price for your services.

Setting prices that are too high can make you lose clients, while prices that are too low can make you undervalue your skills and experience. In today's blog post, I'll share some helpful tips and strategies that can guide you in pricing your copywriting services.

There are five things to consider when you are thinking about how to price up your copywriting services including value proposition and packaging up grouped services. correctly to ensure you are being paid based on your skills and expertise.

So let's take a look at those all-important things you should consider before setting a price for your content services...

Here are a few tips to consider:

Firstly, you'll want to determine your value proposition - Before you set your prices, it's important to identify your value proposition as a freelancer. What makes you unique? What skills and experience do you bring to the table? Understanding your value proposition can help you set your prices in line with the value you offer to clients.

Secondly, it'll be a good idea to research the market- To get a sense of how much you should charge for your services, research the market. Look at what other freelancers in your field are charging and compare their rates to your own. This can help you get a sense of what clients are willing to pay and where you fit in the market. However, that's not to say you must charge the same as other freelancers; what you decide to charge is entirely your own choice.

Then, you'll want to ensure you have considered your expenses - When setting your prices, it's important to consider your expenses as a freelancer. What are your overhead costs? How much do you need to earn to cover your living expenses and other financial goals? Be sure to factor in these expenses when determining your pricing.

Next, you might want to think about offering tiered prices or packages - One effective pricing strategy for freelancers is to offer tiered pricing. This means offering different levels of service at different price points. For example, you could offer a basic copywriting package at a lower price point, while also offering more comprehensive packages at higher prices. This gives clients the flexibility to choose the level of service that best meets their needs and budget. This is something I have implemented especially regarding social media content where I have three different pricing packages.

Finally, you'll want to communicate the value of your services - Be sure to communicate the value of your services to clients! Explain why your copywriting services are worth the investment and how they can help clients achieve their goals. By demonstrating the value you offer, you can justify your pricing and attract more clients who are willing to pay for high-quality copywriting.

So, to conclude...

Pricing your copywriting services as a freelancer can be a challenge, but with these tips and strategies, you can set prices that are both competitive and reflective of the value you offer to clients. By understanding your value proposition, researching the market, considering your expenses, offering tiered pricing, and communicating the value of your services, you can price your copywriting services with confidence and attract clients who value your skills and expertise.

That's it for this blog! Stay tuned for more helpful tips and advice for all things freelance and copywriting-related. This is another repurposed article that I originally posted on my LinkedIn page that I wanted to add here to my blog for those who may not have seen it!

All the best with your pricing,

Tanya Ellis


bottom of page