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  • Writer's pictureTanya Ellis

Finding Motivation as a Freelance Copywriter

As a freelance copywriter, your career is a thrilling journey of creativity and independence...

However, like any profession, freelance copywriting has its challenges, and one of the most common hurdles is finding motivation! Sometimes inspiration flows effortlessly, and you can't stop yourself from writing pages of compelling copy. But then there are those slog days where all creativity seems to have vanished into thin air, leaving you to stare at a blank screen.

It can be difficult to stay motivated, especially with writer's block, and nobody is immune from it; everyone can lose motivation with their work at some point or another. It's normal, which is why today's blog aims to help with the following...

Scroll to read on for my top five strategies + tips on staying motivated as a freelance copywriter

Five strategies to help with motivation...

Connect with Your Purpose

Every great copywriter begins with a compelling "why." What drives you to write? Is it the desire to influence people positively, the thrill of conveying complex ideas in simple words, or perhaps the joy of working on projects you're passionate about? By connecting with your purpose, you'll anchor your motivation in something meaningful.

Create a Motivating Work Environment

Your workspace plays a crucial role in your performance as well as motivation. Be sure to make it a place that inspires you. Surround yourself with items that resonate with your work, such as inspirational quotes, relevant books, or artwork. Ensure your workspace is organized and clutter-free, as a tidy environment can promote focus and creativity.

Set SMART Goals

Goals are the roadmap to motivation. Instead of vague aspirations, set Specific, Measurable, Achievable, Relevant, and Time-bound goals. Also known as SMART goals. For instance, aim to complete a certain number of projects each month, increase your income by a specific percentage, or master a new writing style within a defined timeframe. SMART goals provide clarity and motivation.

If you have a Canva account and would like to make use of your very own SMART GOALS Document, then feel free to use this link to help guide you...

Find Inspiration Beyond Your Desk

Sometimes, motivation runs dry because you're stuck in a creative rut. To rekindle your inspiration, venture outside your comfort zone. Explore new interests, engage in new hobbies, travel, or simply enjoy some time outdoors going for a walk or doing something you enjoy. Fresh experiences can breathe life into your writing.

Prioritize Self-Care

Freelancers often overlook self-care, but it's the foundation of sustainable motivation. It's key that you get adequate sleep, take frequent breaks and learn to manage stress through relaxation techniques or mindfulness practices.

A healthy body and mind are more likely to produce creative and motivated work.

As a freelance copywriter, motivation isn't a constant but is a variable that can be nurtured. By connecting with your purpose, creating an inspiring workspace, setting SMART goals, seeking inspiration beyond your work environment and prioritizing self-care, you can cultivate a sustainable resource of motivation.

Don't forget to embrace your journey for what it is and let each challenge be an opportunity to rediscover your passion for the art of copywriting.

Good luck with your copywriting!



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